Advertisements often portray young people as popular, successful, and happy because they wear, use, or listen to this or that product. This is hardly the case, for fads are here today and gone tomorrow. A man once interviewed by U.S.News & World Report put it: “Fads, no matter where they occur, create a certain kind of status. . . . Fads also appeal to people’s desire to be part of something that is new.” Slick advertisements often captured the attentions of young and old, where they are caught up in the trend of being overly anxious about what they should do, say or wear. This is why it can be known as the deceptive power of advertisements, because it ads does not focus on the price, quality, or usefulness of the product. The ad is designed to created "emotional involvement".