You need to use the thickest, gooiest moisturiser that you can find. Apply it to your heels at bedtime, then put a pair of socks on, to retain the moisturiser. Always moisturise your feet after bathing/showering/washing.
If the skin is thick enough to crack then you should see a podiatrist to have it removed.
If the skin is thick enough to crack then you should see a podiatrist to have it removed.